Giftable Subscription – Bobbie

The early days of parenthood are full of unknowns—we’ve been there, too. Gift a parent peace of mind with our Clean Label Certified, USDA Organic infant formula delivered straight to their doorstep. Modeled after breast milk and manufactured right here in the U.S.

Choose from a 1, 2, 3, 6, or 12-month subscription.

(One month is equivalent to 4 cans, ideal for those who want to Try Bobbie or who are combo-feeding or supplementing).

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You have already added the Starter Bundle to your bag ✅

What is included in the subscription?How long does the subscription last?What is Bobbie?Is this a one-time purchase?

HOW IT WORKS

Gift a subscription and choose 1, 2, 3, 6, or 12 months.
The receiving parent chooses which formula type, what frequency they want and when to begin deliveries.
We deliver Bobbie formula straight to their doorstep. (Yep, It's that easy!)

One month is equivalent to 4 cans, ideal for those who want to Try Bobbie or who are combo-feeding or supplementing.

The gift recipient will be able to adjust their monthly can quantity based on their need until the balance of the gifted value is redeemed.

USDA Organic European-Style Recipe
Brain Boosting Benefits
Smoother Digestive Support

Peace of mind, gifted.

"This is the one! Can't say enough positive things about Bobbie. The peace of mind knowing my baby is getting quality ingredients feels great. My son has no problem digesting this, and we'll continue using for as long as we can." - Loren

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Hot To Go Bottle™

All-in-one solution—your bottle, can, and warmer. Keeps warm water and formula fresh for up to 6 hours.

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NWSL x Bobbie Soccer Mom Hat

Soccer Moms don’t sit on the sidelines, they run the whole damn field.

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Cozy Mini Crew

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Bobbie Giftable Subscription FAQs

What are Giftable Baby Formula Subscriptions?

Giftable Formula Subscriptions allow you to purchase and send a recurring subscription of our premium baby formula to a recipient of your choice. It's a convenient way to support new parents or caregivers by ensuring they have a consistent supply of formula delivered right to their door.

Which formulas can I gift?

As the sender, you do not need to select a specific formula to send. The receiver will choose their formula upon gift redemption. Currently, the following formulas are eligible for giftable subscriptions:

Organic Whole Milk Infant Formula
Whole Milk Infant Formula
Gentle Infant Formula
Organic Original Infant Formula

How long does a gift subscription last?

When purchasing a gift subscription, you can select either a 2,3, 6 or 9 month duration which equates to a dollar amount that is gifted. The subscription will automatically end after the value of the gift is redeemed and the recipient will not be charged unless they choose to convert their subscription to a standard, paid subscription.

What information does the gift recipient receive?

The recipient will receive an email on the scheduled delivery date containing:

Your personal gift message.
A unique redemption link/code.
Instructions on how to activate their gift subscription and set up their preferred delivery address and schedule.

What happens when the gift subscription ends?

The recipient will be notified one month and one week before the final scheduled delivery that their gift subscription is nearing its end. They will have the option to easily convert the gift into a standard, paid subscription at that time if they wish to continue receiving the formula.

Will the recipient be charged at any point?

No. The recipient will not be charged for the value of the gift subscription. They will only incur charges if they explicitly choose to convert it to a standard paid subscription after the gifted amount is redeemed.

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Is the payment charged all at once or monthly?

The full cost for the chosen subscription duration or amount (3, 6, or 12 months), is charged to the gift purchaser at the time of checkout. This is a one-time charge.

What is the refund policy for gift subscriptions?

Giftable subscriptions are non-refundable once the recipient has redeemed and activated the subscription. If the recipient has not yet redeemed the gift, the purchaser may contact Customer Support within 30 days of purchase and we will determine how best to help.

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Build their Bobbie Subscription

Choose gift length

We will email the recipient on your selected date

Select bundle size:

1 Month$120$108 Just a taste to try (and love)

2 Months$240$216 A little more Bobbie, a lot less stress

3 Months$360$324 A few months of bottle bliss

6 Months$720$648 A solid stretch of smooth sips

12 Months$1,440$1,296 All the Bobbie they need, baby!

choose gift notification date

We will email the recipient on your selected date

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We'll include your preferred name or title when notifying the recipient.

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Safety

DEVELOPMENT

Our recipe is backed by clinical evidence and built to support the growth and development of healthy full term babies.

TRUSTED MANUFACTURING

We take pride in our ability to produce Bobbie formula in-house at our Ohio facility, complemented by longstanding partnerships with trusted co-manufacturers that are known for their decades-long commitment to safety.

RIGOROUS TESTING

Safety and quality are vitally important to choosing an infant formula. Each batch of Bobbie has gone through over 2000 quality tests to ensure it meets all the safety requirements necessary for infant formula.

PRODUCT SECURITY

We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.

HOW WE KEEP OUR INFANT FORMULA SAFE

2,000 Safety & Quality Checks
Tamper evident cans
Meet FDA Requirements for Nutritional and Quality Standards
Product traceability
Clean Label Purity Award & Pesticide Free Certification

[**Click here**](/content/pages/safety "Safety"/index.html) for more about our safety

Feeding Recommendations

🍼

The following chart is based on WHO Growth Standards, the Pediatric Nutrition Care Manual and input from Bobbie's team of medical advisors.


Baby's Age	Daily Volume	Approximate Feeding Frequency	Monthly Bundle Size (Fully Formula)	Monthly Bundle Size (Combo Feeding 50/50)
1-4 weeks (Newborn)	6-10 (3 fl. oz) bottles	Every 2 to 3 hours or according to baby's hunger cues	8 cans	4 cans
1 month	7-8 (4 fl. oz) bottles	Every 2 to 3 hours or according to baby's hunger cues	8 cans	4 cans
2 months	5-6 (5 fl. oz) bottles	Every 3-4 hours	8 cans	4 cans
3 months	5-6 (7 fl. oz) bottles	Every 4 hours	10 cans	8 cans
4 months	5-6 (7 fl. oz) bottles	Every 4 to 5 hours	10 cans	8 cans
5 months	5-6 (7 fl. oz) bottles	Every 4 to 6 hours	10 cans	8 cans
6 to 11 months	4-5 (8 fl. oz) bottles	Every 4 to 6 hours	10 cans	8 cans
12 months	3-4 (8 fl. oz) bottles	Every 4 to 6 hours	8 cans	4 cans

how much formula do i need?

Combo FeedingFully Formula


Baby's Age	Daily Volume	Monthly Bundle Size (Combo Feeding 50/50)
1-4 weeks (Newborn)	6-10 (3 fl. oz) bottles	4 cans
1 month	7-8 (4 fl. oz) bottles	4 cans
2 months	5-6 (5 fl. oz) bottles	4 cans
3 months	5-6 (7 fl. oz) bottles	8 cans
4 months	5-6 (7 fl. oz) bottles	8 cans
5 months	5-6 (7 fl. oz) bottles	8 cans
6 to 11 months	4-5 (8 fl. oz) bottles	8 cans
12 months	3-4 (8 fl. oz) bottles	4 cans


Baby's Age	Daily Volume	Monthly Bundle Size (Fully Formula)
1-4 weeks (Newborn)	6-10 (3 fl. oz) bottles	8 cans
1 month	7-8 (4 fl. oz) bottles	8 cans
2 months	5-6 (5 fl. oz) bottles	8 cans
3 months	5-6 (7 fl. oz) bottles	10 cans
4 months	5-6 (7 fl. oz) bottles	10 cans
5 months	5-6 (7 fl. oz) bottles	10 cans
6 to 11 months	4-5 (8 fl. oz) bottles	10 cans
12 months	3-4 (8 fl. oz) bottles	8 cans

👉🏻

Note: To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

Still have questions? Click here for Bobbie’s in-depth feeding guide.

Ingredients and Nutrition

INGREDIENTS

Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, Organic Canola Oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less Than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, di-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12). Contains Milk.

\\\____

\* A source of docosahexaenoic acid (DHA)

\\ A source of arachidonic acid (ARA)

NUTRITION FACTS PANEL

DILUTED: EACH 5 FL OZ (150 mL) CONTAINS 100 CALORIES . NUTRIENTS PER 100 CALORIES:

\\\____

PROTEIN g

2.0

FAT g

5.3

CARBOHYDRATE g

WATER g

136

LINOLEIC ACID mg

725

BIOTIN mcg

VITAMIN C (ASCORBIC ACID) mg

CHOLINE mg

INOSITOL mg

VITAMINS:

VITAMIN A IU

300

VITAMIN D IU

VITAMIN e IU

VITAMIN k mcg

8.3

THIAMINE (VITAMIN B1) mcg

100

RIBOFLAVIN (VITAMIN B2) mcg

150

VITAMIN B6 mcg

VITAMIN B12 mcg

0.2

NIACIN mcg

1000

FOLIC ACID (FOLACIN) mcg

PANTOTHENIC mcg

450

MINERALS:

CALCIUM mg

PHOSPHORUS mg

MAGNESIUM mg

IRON mg

1.2

ZINC mg

0.75

MANGANESE mcg

COPPER mcg

IODINE mcg

SELENIUM mcg

SODIUM mg

POTASSIUM mg

110

CHLORIDE mg

Offer Terms

Discounts must be applied at checkout, cannot be combined with other offers, and cannot be retroactively applied to first time orders. Bobbie reserves the right, in its sole discretion, to (i) vary any and all elements of the promotion at any time without notice to You and (ii) to prevent any individual from participating in this or future promotions.

Subscription Orders

Offer: 10% off of 1st time subscriptions on every order. Applies to all formula types.

Terms and Conditions: Offer applies to all auto-renew orders during your subscription. Does not apply to one-time purchases. One per household. New customers only.

Offer Terms

Starter Bundles: Organic Infant Formula

Terms and Conditions: Renews in 14 days to a 4 can subscription. Modify, pause, or cancel any time. Valid for new customers. One per household.

For Starter Bundle purchases only: Bobbie offers a 30-day satisfaction guarantee. If dissatisfied, you may request a full refund within 30 days of purchase date, no return necessary. Limit one refund per Starter Bundle product per customer. Valid only for purchases made directly through hibobbie.com. Void where prohibited. Contact hello@hibobbie.com to initiate refund. Bobbie reserves the right to modify or discontinue this guarantee at any time.

Offer Terms

Subscription Orders

Offer: 10% off of 1st time subscriptions on every order. Applies to all formula types.

Starter Bundles: Organic Original Infant Formula

. Renews in 14 days to a 4 can subscription ($28 Monthly Savings). Modify, pause, or cancel any time.

Offer: Limit 1 per household.

Terms and Conditions: Valid for new customers. One per household.

Starter Bundles: Grass-fed Whole Milk Infant Formula

Code: STARTER50WM. Automatically applied.

Offer: 50% off of two 14.1oz cans of Grass-fed Whole Milk Infant Formula.

Terms and Conditions: Valid for new customers. One per household.

Starter Bundles: Organic Gentle Infant Formula

Code: STARTER25GEN. Automatically applied.

Offer: 25% off of two 14.1oz cans of Organic Gentle Infant Formula.

Terms and Conditions: Valid for new customers. One per household.

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Bobbie Medical for Healthcare Providers

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Bobbie Medical is a hub for health care professionals to access medical details about Bobbie products, as well as obtain educational resources for patients and staff—plus, so much more.

Visit Bobbie Medical

OUR closest to breastmilk yet

Get 50% off

Organic Whole Milk Formula

Try the first and only USDA Organic whole milk infant formula manufactured in the U.S.

WHAT BEST DESCRIBES YOU?

I'm expectingMy baby is hereNo, thanks

*Applies to Organic Whole Milk Infant Formula 2 Can Starter Bundle. New customers only. One per household. While supplies last. Will automatically apply at checkout. See offer Terms and Conditions.

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Giftable Subscription

Giftable Subscription

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Bobbie Giftable Subscription FAQs

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Build their Bobbie Subscription

Choose gift length

choose gift notification date

who is this gift for?

Who is this gift from?

Safety

Feeding Recommendations

how much formula do i need?

Ingredients and Nutrition

Offer Terms

Offer Terms

Offer Terms

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