Our Best Baby Formula | Bobbie

You know what’s best for your baby. We’re just here to help you feel confident with every feed. Our USDA Organic infant formulas are clinically crafted, meticulously sourced, and designed to meet EU standards for key nutrients including DHA, Iron, and Choline.

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Organic Whole Milk Infant Formula

Our best seller

Organic Whole Milk Infant Formula

Crafted with 100% organic whole milk from grass-fed cows and fewer added oils to support easy digestion.

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Organic Gentle® Infant Formula

OUR SENSITIVE RECIPE

Organic Gentle® Infant Formula

Crafted with 100% organic lactose and partially hydrolyzed proteins to easy fussiness, gas, and crying.

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Whole Milk Infant Formula

OUR BEST VALUE

Whole Milk Infant Formula

Made with 100% whole milk and fewer added oils to support easy digestion—for less than $1 a bottle.

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Organic Infant Formula

OUR OG RECIPE

Organic Infant Formula

The first organic EU-style formula in the U.S. designed to support easy digestion and healthy growth.

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It’s not a secret. The magic is in the mix.

Naturally-occurring prebiotic properties support gut health

100% lactose, the same carbohydrate found in breast milk, delivers prebiotic-like properties to support digestion, energy, and growth.

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Point

Designed for easy digestion

Designed for easy digestion, just like breast milk

Our breast milk-inspired whey-

forward protein blend supports

easy digestion, happy bellies,

and a healthy gut.

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Point

Supports brain development + immune function

DHA, choline, and iron are carefully calibrated to support cognitive development and a strong immune system from day one.

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Point

Powers healthy growth with essential fatty acids

Our proprietary expeller-pressed organic fat blend packed with omega-3 and omega-6 fatty acids supports healthy growth from day one—without palm oil.

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Point

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Point

Naturally-occurring prebiotic properties support gut health

100% lactose, the same carbohydrate found in breast milk, delivers prebiotic-like properties to support digestion, energy, and growth.

Line

Point

Designed for easy digestion, just like breast milk

Our breast milk-inspired whey- forward protein blend supports easy digestion, happy bellies, and a healthy gut.

Line

Point

Supports brain development + immune function

DHA, choline, and iron are carefully calibrated to support cognitive development and a strong immune system from day one.

Line

Point

Powers healthy growth with essential fatty acids

Our proprietary expeller-pressed organic fat blend packed with omega-3 and omega-6 fatty acids supports healthy growth from day one—without palm oil.

Shop Now

REAL BOBBIE BABY, MAVERICK AGE 11 MOS.

The first mom-founded formula company in the U.S.

Eight years ago, our co-founder and CEO, Laura Modi, decided that if the

formula industry wouldn’t innovate fast enough, she would. So she built

Bobbie—the first mom-founded and led infant formula company, and the

first to bring an EU-style, USDA Organic formula recipe to the U.S. Today,

we’re proud to be one of just four infant formula manufacturers in America.

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Laura Modi and Sarah Hardy

Bobbie Co-Founders

Hi, we’re Bobbie

We changed the standard —and the rules.

We innovate where the industry hasn't. We raise the bar where the category falls short. And we're inspired by the babies we know best: our own.

OUR SCIENCE

Backed by the latest research.

Bobbie Labs is our in-house research hub redefining what formula can be while raising the standard for how the next generation is fed.

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OUR SAFETY

When you own the facility, you own the standard.

We own our U.S. manufacturing end to end—that means accountability never leaves the building.

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the feeding room

Boob, bottle, or both.

No matter what you choose, we've got expert-led resources and free lactation support for wherever you land.

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bobbie for change

We’re here to shake sh*t up.

The social impact and policy arm of Bobbie sparks generational change through policy, activism, legislation, and giving back.

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We put safety first. Every batch, every time.

Each supplier? Personally vetted. Every batch? Tested obsessively (as in 2,000+

safety checks). We own our U.S. manufacturing end-to-end so nothing slips through

the tracks. If it’s in your baby’s Bobbie bottle, we stand behind it.

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Four formulas. Four Top Choices.

All four of our European-style recipes have been named one of Consumer Reports Top Choices for infant formulas after testing for lead, mercury, BPA, and more. We've always held ourselves to the highest standards—and credible, third-party experts agree. Read the Report.

Try Bobbie

*Consumer Reports does not endorse products or services.

SCIENCE IN EVERY SCOOP

Powered by BobbieLabs

From ingredient innovations to first-of-their-kind formulations, BobbieLabs redefines what formula can be, and raises the standard for how the next generation is fed.

*Naturally-occurring from whole milk

Moms demand it. Experts recommend it. 1 million+ babies chug it.

The Bobbie Promise

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Questions?

What makes Bobbie different from other baby formulas?

Bobbie’s organic, European-style infant formulas are clinically crafted with grass-fed milk and meet strict FDA standards. Bobbie’s Organic Gentle® Formula being made with 100% partially hydrolyzed whey protein. We skip the palm oil and corn syrup and use lactose as the primary carbohydrate instead—because we believe your baby deserves purposefully sourced ingredients and Clean Label Project Certified formula from day one.

[CLICK HERE](/content/pages/feeding-guide#how-bobbie-compares "https://www.hibobbie.com/pages/feeding-guide#how-bobbie-compares"/index.html) to see how Bobbie Formula compares to other brands.

Is Bobbie formula safe for newborns?

Absolutely! Bobbie is suitable for use in infants 0-12 months; parents and caregivers should consult with their child's healthcare professional about the use of infant formula. It meets strict FDA standards, is manufactured right here in the U.S., and provides the complete nutrition your newborn needs to grow and thrive throughout the 1st year. Want to learn more about our safety standards? Check out our Bobbie Formula Safety page for newborn preparation instructions.

Is Bobbie closest to breast milk?

Bobbie is thoughtfully designed to reflect key nutritional qualities of breast milk—including lactose as the primary carbohydrate, a balanced milk-based fat profile, and the same 60:40 whey-to-casein ratio as mature breast milk. No formula can perfectly replicate breast milk, but Bobbie is made with ingredients chosen to support your baby's complete nutrition from day one to year one. Learn more about the science behind Bobbie’s formula!

Is Bobbie good for babies with sensitive stomachs?

Bobbie offers options for babies with sensitive stomachs, like our first-of-its-kind Bobbie Organic Gentle Formula, which is made with partially hydrolyzed proteins that are broken down for easy digestion. If your baby is dealing with excessive gas or fussiness, Bobbie Organic Gentle is a great formula to try.

Can I switch to Bobbie from another formula?

Every baby is different, but we recommend a full transition to Bobbie from day 1! We don’t recommend combining formulas since it could complicate what must go through your baby's sensitive digestive system! Here are some best practices for transitioning:

Introduce a new formula in the morning so you can keep an eye on your baby throughout the day
Remember that it can take your baby around a week to fully adapt to a new formula (in the meantime, you may notice changes to poop schedule, color or texture, increased gas, grunts, or changes in spit-up—this is common and expected!)
Chat with your pediatrician before making the switch to ensure a smooth transition, or if you’re unsure whether your baby is tolerating their new formula!

Here’s a quick video from our team on switching your baby to Bobbie. Also, check out this article on transitioning from our blog, Milk Drunk!

Which Bobbie formula is right for my baby?

Bobbie Organic Whole Milk Infant Formula is a great everyday starting point for most babies. If your baby is dealing with excessive fussiness, gas, or crying, Bobbie Gentle Formula is designed with partially broken down proteins for easy digestion. You can always switch as your baby’s needs change. Not sure where to start? Take our Find My Baby Formula Quiz.

Do I need a subscription to buy Bobbie?

No, you don’t need a subscription to use Bobbie. Trying Bobbie for the first time? Save up to 50% off a Starter Bundle or try a can with a one-time purchase. You can also find Bobbie nearby in-store using our Store Locator.

However, subscribing is our most affordable and convenient option. Get 10% off and guaranteed formula for your baby's first year. Plus, you can pause, cancel, or modify your subscription at any time.

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Offer Terms

Discounts must be applied at checkout, cannot be combined with other offers, and cannot be retroactively applied to first time orders. Bobbie reserves the right, in its sole discretion, to (i) vary any and all elements of the promotion at any time without notice to You and (ii) to prevent any individual from participating in this or future promotions.

Subscription Orders

Offer: 10% off of 1st time subscriptions on every order. Applies to all formula types.

Terms and Conditions: Offer applies to all auto-renew orders during your subscription. Does not apply to one-time purchases. One per household. New customers only.

Starter Bundles: Organic Original Infant Formula

. Renews in 14 days to a 4 can subscription ($28 Monthly Savings). Modify, pause, or cancel any time.

Offer: Limit 1 per household.

Terms and Conditions: Valid for new customers. One per household.

Starter Bundles: Grass-fed Whole Milk Infant Formula

Code: STARTER50WM. Automatically applied.

Offer: 50% off of two 14.1oz cans of Grass-fed Whole Milk Infant Formula.

Terms and Conditions: Valid for new customers. One per household.

Starter Bundles: Organic Gentle Infant Formula

Code: STARTER25GEN. Automatically applied.

Offer: 25% off of two 14.1oz cans of Organic Gentle Infant Formula.

Terms and Conditions: Valid for new customers. One per household.

For Starter Bundle purchases only: Bobbie offers a 30-day satisfaction guarantee. If dissatisfied, you may request a full refund within 30 days of purchase date, no return necessary. Limit one refund per Starter Bundle product per customer. Valid only for purchases made directly through hibobbie.com. Void where prohibited. Contact hello@hibobbie.com to initiate refund. Bobbie reserves the right to modify or discontinue this guarantee at any time.

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EXCLUSIVE

Subscribe to join Journeys

Journeys is one of the many perks of a Bobbie subscription.

Start your subscription today to join Journeys, receive, exclusive discounts, and get automated shipping on organic infant formula. Get started with 4, 8, or 10 cans.

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Bobbie Medical for Healthcare Providers

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Bobbie Medical is a hub for health care professionals to access medical details about Bobbie products, as well as obtain educational resources for patients and staff—plus, so much more.

Visit Bobbie Medical

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