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Boost That Baby

Organic Probiotic Drops

Help support a calm belly with daily drops of our USDA Organic Probiotics.

Add - $26

Organic Vitamin D Drops

Give your baby a boost to support strong teeth and bones.

Add - $18

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Organic Fussy Feeder Kit

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For Colicky & cry babies

Organic Fussy Feeder Kit

Description

Take the guesswork out of gas. This first-of-its-kind feeding kit includes our dynamic duo that’s proven to reduce fussiness, gas and crying: a can of Bobbie Organic Gentle Infant Formula and a bottle of Organic Probiotic Drops.

Gassy nights? Colicky cries? It may be time to switch things up. Adding this feeding kit into your plan will help alleviate the crying— for both you and baby:

• Bobbie Organic Gentle Infant Formula: Our closest gentle** formula to breastmilk—period. Made with with 100% lactose and partially broken-down proteins to ease fussiness, gas and crying.
• Organic Probiotic Drops: Clinically shown to help reduce crying and crying episodes in colicky infants.

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$49.99 $56 $49.99

You have already added the Starter Bundle to your bag ✅

• The closest gentle** formula to breast milk

• Probiotic strains proven to reduce crying time

• No hormones, synthetic pesticides, or antibiotics†

**Due to having lactose instead of corn-based sweeteners, among gentle formulas with 100% partially hydrolyzed protein

†In accordance with organic practices

INGREDIENTS & NUTRITION

Ingredients

ORGANIC LACTOSE, ORGANIC PARTIALLY HYDROLYZED WHEY PROTEIN, ORGANIC HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL, ORGANIC LOW ERUCIC ACID RAPESEED OIL, ORGANIC COCONUT OIL, ORGANIC LINOLEIC (SAFFLOWER OR SUNFLOWER) OIL), LESS THAN 1%: ORGANIC LOW ERUCIC ACID RAPESEED LECHITHIN, MORTIERELLA ALPINA OIL**, SCHIZOCHYTRIUM SP. OIL***, VITAMIN A PALMITATE, CHOLECALCIFEROL (VITAMIN D), dl-ALPHA TOCOPHERYL ACETATE (VITAMIN E), MIXED TOCOPHEROLS CONCENTRATE, PHYTONADIONE (VITAMIN K), ASCORBYL PALMITATE, THIAMINE HYDROCHLORIDE (VITAMIN B1), RIBOFLAVIN (VITAMIN B2), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), CYANOCOBALAMIN (VITAMIN B12), NIACINAMIDE (VITAMIN B3), FOLIC ACID, CALCIUM PANTOTHENATE, BIOTIN, ASCORBIC ACID (VITAMIN C), CHOLINE BITARTRATE, INOSITOL, L-CARNITINE, CALCIUM CARBONATE, CALCIUM CHLORIDE, CALCIUM HYDROXIDE, CALCIUM PHOSPHATE, FERROUS SULFATE, ZINC SULFATE, MANGANESE SULFATE, CUPRIC SULFATE, MAGNESIUM CHLORIDE, POTASSIUM BICARBONATE, POTASSIUM CHLORIDE, POTASSIUM PHOSPHATE, POTASSIUM HYDROXIDE, POTASSIUM IODIDE, SODIUM CHLORIDE, SODIUM SELENITE, SODIUM CITRATE. CONTAINS MILK.

**A source of arachidonic acid (ARA)

***A source of docosahexaenoic acid (DHA)

Nutrition Facts Panel Diluted: Each 5fl. oz (150 mL) contains 100 calories. Nutrients per 100 calories:

Preparation & Feeding

To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. Learn how to make a formula bottle.

These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.

Check out Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!

SAFETY

Development

Our recipe and ingredient choices are backed by clinical studies/the latest science to support the growth and development of healthy full term-babies.

Trusted Manufacturing We take pride in our ability to produce Bobbie formula in-house at our Ohio facility, complemented by longstanding partnerships with trusted co-manufacturers that are known for their decades-long commitment to safety.

Rigorous Testing

Ensuring safety and quality is our top priority. We conduct 2,000 minimum quality checks, including rigorous heavy metal testing, to meet our stringent standards, as well as Clean Label Purity Award criteria.

Product Security

We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.

How We Keep Our Infant Formula Safe

• 2,000 quality checks
• Tamper evident cans
• Meets FDA requirements for nutritional and quality standards
• Product traceability
• Clean Label Purity Award & Pesticide Free Certification

Return Policy

All sales are final. Bobbie does not accept returns, exchanges, or issue credit for unused products for safety and quality reasons. If you have received a damaged product, let us know here. If you believe your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.

“As a practicing pediatric gastroenterologist, I’ve been wanting a 100% lactose gentle infant formula to recommend to my patients for years.”

Anthony Porto, MD, MPH, FAAP

The closest gentle** formula to breast milk. Full stop.

Our baby formula is made with organic lactose, the primary carbohydrate source in breast milk. Corn syrup, maltodextrin, and sucrose aren’t in human milk, so they aren’t in our formula.

**Of gentle formula made with 100% partially hydrolyzed protein

Less fussiness for them, less stress for you.

We call that a win-win. Crafted with smaller, broken-down proteins that are closer in size to those found in breast milk for easier digestion.

Premium USDA Organic Standards

Our European-style, complete infant nutrition meets the global gold standard for organic.

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††Certified by Equivalency Arrangement

There’s no comparison.

• Organic Gentle

• Gentlease

• Goat

• USDA Organic

No pesticides or antibiotics

• Clean Label Project Purity Award

• 100% lactose

Primary carb source in breast milk

• For fussiness, gas & crying

100% partially hydrolyzed protein

• DHA at EU levels

Omega-3 fatty acid for brain development

• No soy allergens

• No palm or palm olein oil

• No corn sweeteners

There’s more where that came from. [**See the full comparison**](/content/pages/formula-comparison-chart "Formula Comparison Chart"/index.html)

Just what your baby needs— and nothing they don't.

what’s inside bobbie organic gentle baby formula?

See All The Ingredients

organic partially hydrolyzed whey protein

Crafted with smaller, broken-down milk proteins that are closer in size to those found in breast milk for easier digestion.

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100% Organic lactose

Our formula is made with lactose, the primary carbohydrate source in breast milk.

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Vitamin d

75 IU of Vitamin D per serving provides support for healthy bones and teeth.

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Organic fat blend

Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

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DHA

Our 20 mg / 100 kcal of DHA sets us apart from other formulas and lays a strong foundation for brain development.

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iron

We base our iron serving of 1.2 mg on European standards to support the production of red blood cells, muscle cells and metabolism.

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organic partially hydrolyzed whey protein

Crafted with smaller, broken-down milk proteins that are closer in size to those found in breast milk for easier digestion.

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Organic fat blend

Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

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100% Organic lactose

Our formula is made with lactose, the primary carbohydrate source in breast milk.

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DHA

Our 20 mg / 100 kcal of DHA sets us apart from other formulas and lays a strong foundation for brain development.

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Vitamin d

75 IU of Vitamin D per serving provides support for healthy bones and teeth.

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iron

We base our iron serving of 1.2 mg on European standards to support the production of red blood cells, muscle cells and metabolism.

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Bobbie Fussy Feeder Kit

Unlock the Secret to Happy, Healthy Eating with Our Fussy Feeder Kit!
Welcome to our world of nourishment, designed especially for your little one's unique needs. Our Fussy Feeder Kit is a carefully curated solution crafted to bring ease and joy to feeding time. Say goodbye to mealtime struggles and hello to contented, well-fed smiles.

Bobbie Organic Gentle Infant Formula:
Indulge your baby in the pure goodness of our organic gentle infant formula. We understand that each little tummy is different, which is why we've created a formula that's not only nutritious but also gentle on delicate digestive systems. Packed with essential nutrients, our formula is crafted using the finest organic ingredients, ensuring your baby receives the best start in life. No compromises – just wholesome, organic nutrition.

Organic Probiotic Drops for Infants:
Promote a healthy gut and support your baby's natural defenses with our organic probiotic drops. Specially formulated for infants, these drops are a gentle way to introduce beneficial bacteria that aid in digestion and overall well-being. Our organic probiotic drops are free from artificial additives and provide the perfect complement to our organic gentle infant formula. Nurture your baby's digestive health from the start.

Why Choose Our Fussy Feeder Kit?
1) Premium Organic Ingredients: We believe in the power of nature. That's why our kit features only the finest organic ingredients, free from synthetic additives and pesticides.
2) Tailored Nutrition: Every baby is unique. Our kit offers a tailored approach to feeding, providing the essential nutrients your baby needs without unnecessary fillers.
3) Peace of Mind: We understand the concerns of parents. Rest easy knowing that our products are crafted with care and backed by a commitment to quality.
Transform feeding time into a delightful experience for both you and your baby. Order our Fussy Feeder Kit today and embark on a journey of nourishment, love, and happy tummies.

†For colic that is not attributed to a medical condition.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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• Organic Whole Milk Infant Formula
• Organic Gentle Infant Formula
• Whole Milk Infant Formula
• Organic Infant Formula

Bobbie organic 24 oz can

Bundle Recommendations

A baby's daily intake is as unique as they are! The best way to assess how much formula you will need on a monthly basis is to consider how many ounces of formula you will prepare each day. Read More

Just getting started? Consider how you plan to feed when choosing your bundle. Sizes can be adjusted at any time.

Bobbie Organic 14.1 oz Can Ingredients

Contains milk.

Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, organic canola oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less Than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, dL-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12).

Safety

DEVELOPMENT

Our recipe is backed by clinical evidence and built to support the growth and development of healthy full term babies.

WORLD CLASS MANUFACTURING

Bobbie is made by an experienced infant formula manufacturer with facilities based in Ohio. With USDA Organic, Kosher, and FDA quality standards being met.

RIGOROUS TESTING

Safety and quality are vitally important to choosing an infant formula. Each batch of Bobbie has gone through over 2000 quality tests to ensure it meets all the safety requirements necessary for infant formula.

PRODUCT SECURITY

HOW WE KEEP OUR INFANT FORMULA SAFE

• 2,000 Safety & Quality Checks
• Tamper evident cans
• Meet FDA Requirements for Nutritional and Quality Standards
• Product traceability
• Clean Label Purity Award & Pesticide Free Certification

[**Click here**](/content/pages/safety "Safety"/index.html) for more about our safety

Feeding Recommendations

🍼

The following chart is based on WHO Growth Standards, the Pediatric Nutrition Care Manual and input from Bobbie's team of medical advisors.

how much formula do i need?

Combo FeedingFully Formula

👉🏻

Note: To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

Still have questions? Click here for Bobbie’s in-depth feeding guide.

Ingredients and Nutrition

INGREDIENTS

Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, Organic Canola Oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less Than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, di-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12). Contains Milk.

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\* A source of docosahexaenoic acid (DHA)

\\ A source of arachidonic acid (ARA)

NUTRITION FACTS PANEL

DILUTED: EACH 5 FL OZ (150 mL) CONTAINS 100 CALORIES . NUTRIENTS PER 100 CALORIES:

\\\____

PROTEIN g

2.0

FAT g

5.3

CARBOHYDRATE g

11

WATER g

136

LINOLEIC ACID mg

725

BIOTIN mcg

3

VITAMIN C (ASCORBIC ACID) mg

9

CHOLINE mg

25

INOSITOL mg

24

VITAMINS:

VITAMIN A IU

300

VITAMIN D IU

75

VITAMIN e IU

2

VITAMIN k mcg

8.3

THIAMINE (VITAMIN B1) mcg

100

RIBOFLAVIN (VITAMIN B2) mcg

150

VITAMIN B6 mcg

63

VITAMIN B12 mcg

0.2

NIACIN mcg

1000

FOLIC ACID (FOLACIN) mcg

15

PANTOTHENIC mcg

450

MINERALS:

CALCIUM mg

63

PHOSPHORUS mg

42

MAGNESIUM mg

5

IRON mg

1.2

ZINC mg

0.75

MANGANESE mcg

15

COPPER mcg

71

IODINE mcg

15

SELENIUM mcg

3

SODIUM mg

27

POTASSIUM mg

110

CHLORIDE mg

65

Offer Terms

Discounts must be applied at checkout, cannot be combined with other offers, and cannot be retroactively applied to first time orders. Bobbie reserves the right, in its sole discretion, to (i) vary any and all elements of the promotion at any time without notice to You and (ii) to prevent any individual from participating in this or future promotions.

Subscription Orders

Offer: 10% off of 1st time subscriptions on every order. Applies to all formula types.

Terms and Conditions: Offer applies to all auto-renew orders during your subscription. Does not apply to one-time purchases. One per household. New customers only.

Offer Terms

Starter Bundles: Organic Gentle Infant Formula

Code: STARTER25GEN. Automatically applied.

Offer: 25% off of two 14.1oz cans of Organic Gentle Infant Formula.

Terms and Conditions: Valid for new customers. One per household.

For Starter Bundle purchases only: Bobbie offers a 30-day satisfaction guarantee. If dissatisfied, you may request a full refund within 30 days of purchase date, no return necessary. Limit one refund per Starter Bundle product per customer. Valid only for purchases made directly through hibobbie.com. Void where prohibited. Contact hello@hibobbie.com to initiate refund. Bobbie reserves the right to modify or discontinue this guarantee at any time.

Offer Terms

Subscription Orders

Offer: 10% off of 1st time subscriptions on every order. Applies to all formula types.

Starter Bundles: Organic Original Infant Formula

. Renews in 14 days to a 4 can subscription ($28 Monthly Savings). Modify, pause, or cancel any time.

Offer: Limit 1 per household.

Terms and Conditions: Valid for new customers. One per household.

Starter Bundles: Grass-fed Whole Milk Infant Formula

Code: STARTER50WM. Automatically applied.

Offer: 50% off of two 14.1oz cans of Grass-fed Whole Milk Infant Formula.

Terms and Conditions: Valid for new customers. One per household.

Starter Bundles: Organic Gentle Infant Formula

Code: STARTER25GEN. Automatically applied.

Offer: 25% off of two 14.1oz cans of Organic Gentle Infant Formula.

Terms and Conditions: Valid for new customers. One per household.

For Starter Bundle purchases only: Bobbie offers a 30-day satisfaction guarantee. If dissatisfied, you may request a full refund within 30 days of purchase date, no return necessary. Limit one refund per Starter Bundle product per customer. Valid only for purchases made directly through hibobbie.com. Void where prohibited. Contact hello@hibobbie.com to initiate refund. Bobbie reserves the right to modify or discontinue this guarantee at any time.

SUBSCRIBER

EXCLUSIVE

Subscribe to join Journeys

Journeys is one of the many perks of a Bobbie subscription.

Start your subscription today to join Journeys, receive, exclusive discounts, and get automated shipping on organic infant formula. Get started with 4, 8, or 10 cans.

Start a Subscription

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OUR closest to breastmilk yet

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Organic Whole Milk Formula

Try the first and only USDA Organic whole milk infant formula manufactured in the U.S.

WHAT BEST DESCRIBES YOU?

I'm expectingMy baby is hereNo, thanks

*Applies to Organic Whole Milk Infant Formula 2 Can Starter Bundle. New customers only. One per household. While supplies last. Will automatically apply at checkout. See offer Terms and Conditions.